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Tuesday, January 26, 2016

Shoes


           What the heck is the purpose of buying an expensive shoe? Okay, sure, you want to look fashionable and trendy. But are you willing to spend literal thousands of dollars so that you can have the latest look? Because that's what Kanye West is asking (or demanding, it's all the same to Kanye) of you. His "Yeezy" brand shoes can sell from 2,000-3,000 USD. And the shoes don't even look too great either. Seems incredulous that anyone would ever spend their hard earned cash on such an item. But yet they are selling like mad, and most "Yeezy" items are sold out on Kanye's website. So what psychological reason do people have for wasting this mass amount of money? Well I think it simply originated from a large amount of rich people buying them simply because they can. The shoes became trendy due to the mass advertising, especially because they're a celebrity's item, and celebrities have the marketing power of a god. The whole situation then became a peer pressure effect, where poor and middle class people were pressured into buying an overly expensive piece of footwear that they convinced themselves that they need and have enough money to buy, even if they can barely afford rent and food. That might seem a bit extreme and overly specific, but I've seen this same situation in many of my relatives with other items too (like the hoverboard that doesn't hover and is barely even a board). Shoes like these are just meant to take advantage of people, whether they be poor or rich, and pressure them into buying something they subconciously don't need or want. It disgusts me. 

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